The IPL has witnessed its first major brand value decline since 2020, falling by 20% from $12 billion in 2024 to $9.6 billion in 2025. Geopolitical tensions, a week-long match suspension, a ban on real-money gaming sponsors, and uncertainty from the mega-auction contributed to the drop. Despite these challenges, IPL still recorded an impressive 384.6 billion minutes of watch time, proving its strong digital influence. Only Gujarat Titans showed brand growth, while teams like CSK, KKR, DC, and RR reported steep valuation losses.